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SOCIAL MEDIA ADVERTISING

Small businesses looking to grow their revenue through advertising need to be sure to choose types of advertising that fit their budget and make sense for their business model. Here are some of the best types of advertising used by small businesses to promote a product, service or content

SOCIAL MEDIA ADVERTISING

Social media advertising is a popular choice for small businesses, because the cost is relatively affordable and you can be highly selective with the audience you target. For example, if  you are launching a new product as a start-up or you own a retail store, you can use ad targeting options to narrow the audience so that only people of a certain demographic living within a certain mile radius of your store are served your social ads. There are a few different social media platforms you can select from for social advertising, including:

2. PAY-PER-CLICK ADVERTISING

Pay-per-click (PPC) advertising is a type of online advertising where advertisers pay a fee every time a user clicks on one of their ads, usually through a search engine. Advertisers bid on ad placements within the search engine, meaning they set a maximum price they’re willing to pay for a user to click on their ads. If a person sees your ad but doesn’t click on it, you aren’t charged anything. The most common platforms for PPC advertising (Pay per Click) are Google Ads, Bing Ads, Facebook & Instagram Ads, Geofencing ads, YouTube Ads, OTT Platforms . PPC advertising is a form of search engine marketing (SEM). It can be a great option for small businesses with limited budgets and according to Word Stream, businesses make $2 in revenue on average for every $1 they spend on Google Ads

SOCIAL MEDIA PLATFORM

FACEBOOK

Facebook is a great advertising choice for most small businesses, because of the widespread adoption of the platform and the relatively low cost of their ads. Almost 70 percent of American adults use Facebook, and among those who use it, nearly 75 percent log in to the service at least once per day. There are different ad units to choose from on Facebook, including video ads, customer offers, carousel images, lead generation, page likes, event responses and more. You can learn more about Facebook advertising on the Facebook Business site.

LinkedIn

LinkedIn advertising tends to be a bit more expensive compared to other social networks, but it’s a great option for small businesses with a business-to-business (B2B) sales model, since you can target professionals in specific industries and with certain job titles through LinkedIn ads. There are more than 560 active professional users on LinkedIn.

Youtube

YouTube is one of the key players in online video. Small businesses in India are the backbone of the economy. If you are planning to start a new business in 2020 and looking for small business ideas,this is the place to ad your Brand to connect to your targeted audience directly as today 80% of indians are using youtube to watch the videos YouTube has 265 million active users in India

INSTAGRAM

Instagram ads are a great option for small businesses with a highly visual brand that appeals to younger audiences, since 60 percent of Instagram’s one-billion users are under the age of 30. Instagram includes many of the same targeting parameters offered by Facebook and their ad units include image ads, video ads, Stories ads and carousel ads. You can also include clear call-to-action buttons to drive traffic to your website.

WhatsApp

: More than 400 million users in India, its biggest market user of WhatsApp1 to stay in touch with friends and family, anytime and anywhere. WhatsApp is free2 and offers simple, secure, reliable messaging and calling, available on phones all over the world.

twitter

Reach valuable audiences and conversations on Twitter. Create an ad ... Business Insights. Personalized tips to guide your business to success on Twitter.Japan and the India were ranked second and third with 49.1 and 17 million users respectively.According to the stats, in April 2020 there were over 13 million Twitter users in India.

PRINT ADVERTISING

Print advertising used to be the primary advertising method for small businesses before the advent of digital advertising. Some local businesses or businesses that target older, less digitally engaged audiences, print advertising is a good choice for your ad spend. Print advertising includes Newspaper, pamphlet, Hoarding, Posters, No parking Boards for house gates, standee’s, Display stands, Display Table, Display Tapes, Display Stickers, Led Display Boards, Display Canopies, and many more to

 

 

MOBILE ADVERTISING

Mobile advertising is a type of digital advertising in which ads are served only on mobile devices, including smartphones and tablets. Mobile advertising can include:

  • Mobile display ads
  • Mobile search ads
  • Mobile videos
  • Mobile app ads, which are meant to drive downloads of a brand’s app
  • Social media ads served on mobile devices only

Having a mobile advertising strategy can pay off for your small business. Eighty-four percent of adult customers under the age of 30 are most likely to shop online using a mobile device.

BROADCAST ADVERTISING

advertisingBroadcast advertising includes mass-market media like TV and radio. While broadcast advertising, especially TV ads, can be cost prohibitive for small businesses, if you have local TV and radio stations near you, the cost might be more affordable and the audience could be highly relevant to your local business. The cost of broadcast ads depends on a number of factors, including the length of the ads (longer TV and radio ads will cost more to air), the frequency they play and the time of day they’re aired. You’ll also need to factor in the cost of producing the ads, since professional TV ads can be quite expensive to produce.

OUT-OF-HOME ADVERTISING

Out-of-home or outdoor advertising refers to any advertising that reaches people when they’re outside of their homes. This includes billboard ads, digital signage, transit ads (i.e. bus shelters, train ads, subway stop ads, etc.), street furniture ads and ads in sports venues. Out-of-home advertising can be quite expensive, so be sure it fits with your advertising budget.

  • Metro Train Display, Metro Smart Cards, Advertising in Indian Railway,(Tickets, Train, Station) Malls etc.

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